Joseon Yangban takes its name from the yangban, the aristocratic class of the Joseon Dynasty (1392–1910). Though the class system is long gone, Koreans still say someone is "like a yangban" when describing a person who is gracious, unhurried, and composed.

In a world where extreme efficiency and speed have become virtues, Joseon Yangban recalls the Korean yangban spirit, a life lived with refinement, leisure, and aesthetic pleasure.

We share stories of people who create their own domains at their own pace. And through this space, we hope to quietly comfort someone's day.